All Posts

Brand positioning, pricing clarity, and why strong brands don’t compete on price. Let’s talk honestly. If you run a brand, this thought has come to you at least once: Why should someone choose us when they can get the same thing for less? You might not say it openly. But you feel it. When a client says, “Your price is higher”. When someone compares you to a cheaper option. When sales slow down and price becomes the easy target. So let’s have this conversation properly. First,

Let’s clear something up before we begin. Luxury is not a logo . It’s not a black-and-gold colour palette . And it’s definitely not about raising prices and hoping people believe you. If you’re here, you’re probably asking one of these questions: What does luxury positioning actually mean? How do brands really position themselves as luxury? Can fashion houses like Gucci and Zara only be positioned as luxury? Are there frameworks for luxury positioning? Let’s start at the roo

In today’s fast-paced world, brands need more than just traditional advertising to capture attention. Experiential marketing services offer a unique way to engage audiences by creating memorable, interactive experiences. These experiences help brands connect emotionally with consumers, fostering loyalty and driving word-of-mouth promotion. This blog post explores how experiential marketing services can transform brand engagement and provides practical insights on leveraging t

For B2B Businesses: LinkedIn is the King. If your goal is to sell to decision-makers, LinkedIn is your boardroom . It’s where CEOs scroll between meetings, where partnerships start, and where authority matters more than aesthetics. Why it works:  It’s built for professionals, people are here to learn, connect, and make things happen. What wins:  Share ideas that challenge the industry norm. Teach. Lead. How to stand out:  Use real opinions, not “corporate-safe” posts. Command